Title Ready, set go! : creativity, innovation, and new products : June 1-2, 2000, Loews Giorgio Hotel, Denver, Colorado / prepared by Amar Cheema and Barney Pavheco

Published Cambridge, Mass. : Marketing Science Institute, [2000] ©2000

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.8 Che/Rsg		AVAILABLE

Description 28 pages ; 28 cm Series Report ; no. 00-113 Report (Marketing Science Institute) ; no. 00-113 Contents Is the idea any good? Two perspectives / Donald R. Lehman -- Radical innovation at 3M : lead user research / Mary Sonnack -- Pre-market research versus real-time market research / Karl Ulrich -- Win big with SuperGroup idea generation and concept development / Gayle Moberg -- Building a creativity-enhancing organizational context / Deborah Dougherty -- A quest to assess new interactive TV services / Peter Gatseos -- The System Concepts Center : driving sustained innovation at Eastman Kodak Company / Gary M. Einhaus -- A comparison of conjoint analysis and QFD to help design new products / Bill Moore -- The value of innovation (innovation and new brands : where it pays off and where it doesn't) / Matthew Carey Notes "Conference summary." Conference sponsored by the Marketing Science Institute Subject New products -- Management -- Congresses. Technological innovations -- Congresses. Creative ability in business -- Congresses. Genre/Form Conference papers and proceedings. Author Cheema, Amar. Pacheco, Barney. Marketing Science Institute.

Other Titles Creativity, innovation, and new products

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