| Description |
xx, 174 pages : portrait ; 24 cm |
| Contents |
Machine derived contents note: Table of contents for Getting attention : leading-edge lessons for publicity and marketing / Susan Y. Kohl. -- Bibliographic record and links to related information available from the Library of Congress catalog -- Information from electronic data provided by the publisher. May be incomplete or contain other coding. -- Twentieth Century Tools and Techniques -- The Internet -- Effective Marketing on Web -- Electronic Mail -- Push Technology -- Wireless Technology -- Influencing the General Public -- Approaching the News Media -- Marketing and Publicity on a Shoestring -- Mixing Technology with Tradition -- What's Next? -- Free Stuff and Resources -- Appendix -- Library of Congress subject headings for this publication: Internet marketing, Marketing, Public relations |
| Notes |
Includes index |
| Subject |
Internet marketing.
|
|
Marketing.
|
|
Public relations.
|
| LC no. |
99045219 |
| ISBN |
0750672595 paperback |
|
