Title Audience economics : media institutions and the audience marketplace / Philip M. Napoli

Published New York ; Chichester : Columbia University Press, 2003

Copies

Location	Call no.	Vol.	Availability
MELB	659.143 Nap/Aem		AVAILABLE

Description x, 235 pages ; 24 cm Contents 1. The Audience Marketplace -- 2. The Predicted Audience-Measured Audience Relationship -- 3. The Measured Audience-Actual Audience Relationship -- 4. Audience Valuation -- 5. New Technologies and the Audience Product -- 6. The Future of the Audience Marketplace Notes Formerly CIP. Uk Bibliography Includes bibliographical references (pages [199]-227) and index Subject Television advertising. Television advertising -- United States. LC no. 2003040977 ISBN 0231126522 : 0231126530 paperback

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