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Book Cover
Author Gordon, A. V.

Title MBA admissions strategy : from profile building to essay writing / Avi Gordon
Edition Second edition
Published Maidenhead ; New York : Open University Press, 2010
Online access available from:
EBSCO eBook Academic Collection    View Resource Record  


Description 1 online resource ([ix], 222 pages) : illustrations
Contents Machine generated contents note: pt. One Admissions Fundamentals -- 1. Marketing to Adcom -- 2. Attributes that count -- 3. Admissions fundamentals -- 4. Investigating schools and managing social media resources -- 5. What goes on after you hand in your application -- pt. Two Profile-Building Tools and Techniques -- 6. profiling project -- 7. Personal profile analysis -- 8. Professional profile analysis -- 9. Positioning, messaging, and mapping -- pt. Three Essay and Interview Management -- 10. MBA essay question archetypes (part 1) -- 11. MBA essay question archetypes (part 2) -- 12. MBA essay question archetypes (part 3) -- 13. Essay approaches and content mapping -- 14. interview -- pt. Four Writing Tools and Methods -- 15. Managing the reader's experience -- 16. Idea discipline, structure, and outlines -- 17. Improving experssion: word and sentence strategies
Summary This book focuses on the essay writing process and includes a writing toolbox which has been adapted to meet the specific needs of MBA applicants
Notes "Expert advice about how to get into the best MBA and EMBA programs in the US and Europe."--Cover
Previous edition: London: McGraw-Hill, 2005
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Academic writing.
Business schools -- Europe -- Admission.
Business schools -- United States -- Admission.
College applications -- Europe.
College applications -- United States.
Master of business administration degree.
Form Electronic book
ISBN 0335241182 (electronic bk.)
9780335241187 (electronic bk.)
Other Titles Master of Business Administration admissions strategy