| Description |
1 online resource : illustrations (black and white, and colour) |
| Series |
SAGE knowledge. Cases |
|
SAGE knowledge. Cases
|
| Summary |
The case illustrates the sequence of events that played out between the customer and his interaction with a Bank from which he availed a credit card and a loan. The failure of service deliverables and deficiencies in the processes of the bank resulted in default of the loan amount and inconvenienced the customer. In the case, the focus on the customer helps in understanding that organizations need to initiate responses for customer satisfaction at their interface points, as expected by its customers. The case is suitable for use in courses on 'Services Marketing' for Post-graduate courses and Management Development Programmes |
| Notes |
Originally Published in: Ramamoorthy, R. (2013). Ranjan and Platinum Card. MAR0438. Ahmedabad: Indian Institute of Management, Ahmedabad |
|
Online resource; title from home page (viewed on May 4, 2016) |
| Subject |
Customer relations -- Case studies
|
|
Relationship marketing -- Case studies
|
|
Banks and banking -- Customer services -- Case studies
|
|
Banks and banking -- Customer services
|
|
Customer relations
|
|
Relationship marketing
|
| Genre/Form |
Case studies
|
| Form |
Electronic book
|
| ISBN |
9781473977532 |
|
1473977533 |
|
