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Book Cover
E-book
Author Kitiarsa, Pattana

Title Religious Commodifications in Asia : Marketing Gods
Published Hoboken : Taylor & Francis, 2007

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Description 1 online resource (280 pages)
Series Routledge Studies in Asian Religion and Philosophy
Routledge studies in Asian religion and philosophy.
Contents BOOK COVER; TITLE; COPYRIGHT; CONTENTS; FIGURES; CONTRIBUTORS; ACKNOWLEDGEMENTS; INTRODUCTION: Asia's commodified sacred canopies; Part I: A COMMODITY APPROACH TO THE STUDY OF ASIAN RELIGIONS; 1 ASIA AND THE GLOBAL ECONOMIES OF CHARISMA; 2 NEW SPIRITUALITIES, THE MEDIA AND GLOBAL RELIGION; Part II: MODES AND TECHNIQUES OF THE SYMBOLIC ECONOMIES; 3 COMMODIFYING BLESSINGS: Celebrating the double-yang festival in Penang, Malaysia and Wudang mountain, China; 4 KUAN TO: The vegetarian festival in a peripheral southern Thai shrine
5 MATERIALIZING MERIT: The symbolic economy of religious monuments and tourist-pilgrimage in contemporary Thailand6 BUDDHA PHANIT: Thailand's prosperity religion and its commodifying tactics; Part III: THE MULTIPLE EFFECTS OF RELIGIOUS COMMODIFICATIONS; 7 SPIRITS OF CONSUMPTION AND THE CAPITALIST ETHIC IN VIETNAM; 8 'MERCHANDIZING' HINDUISM: Commodities, markets and possibilities for enchantment; 9 MCDONALDIZATION AND THE MEGACHURCHES: A case study of City Harvest Church, Singapo
Summary Bringing together a group of leading scholars from Asia, Europe, Australia and North America, €this volume€discusses multiple issues regarding religious commodifications and their consequences across Asia?s diverse religious traditions
Notes Print version record
Form Electronic book
ISBN 9780203937877
0203937872
1281061808
9781281061805