Title Cross-functional product development teams and the innovativeness of new consumer products / Rajesh Sethi, Daniel C. Smith, and C. Whan Park

Published Cambridge, Mass. : Marketing Science Institute, 2001

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.575 Set/Cfp		AVAILABLE

Description 15 pages ; 28 cm Series Working paper series ; no. 01-112 Report (Marketing Science Institute) ; no. 01-112 Bibliography Includes bibliographical references Subject New products. Product management. Industrial design. Author Smith, Daniel C. Park, C. Whan. Marketing Science Institute.

  Permalink