Title Brand extension and order of entry / Mary Sullivan

Published Cambridge, Mass. : Marketing Science Institute, 1991

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.827 Sul/Bea		AVAILABLE

Description 28 pages ; 30 cm Series Report ; no. 91-105 Working paper Report (Marketing Science Institute) ; no. 91-105 Subject Brand choice. Product management.

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