| Description |
xxii, 257 pages : illustrations ; 25 cm |
| Series |
Routledge advances in tourism ; 16 |
|
Routledge advances in tourism ; 16
|
| Contents |
Contents note continued: 17.Holiday resort visitor motivations and their relationship with satisfaction / Sara Campo / Joan B. Garau-Vadell -- 18.Building a tourist typology based on motivations for visiting a cultural city / Juan Antonio Mondejar Jimenez / Alejandro Molla Descals / Carlota Lorenzo Romero / Miguel Angel Gomez-Borja -- 19.Effect of complaint management on loyalty versus probability of ending relationship / Ana Maria Diaz-Martin / Leticia Suarez-Alvarez / Rodolfo Vazquez-Casielles |
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Contents note continued: 9.Networking approaches for sustainable destination management / Francesco Polese / Antonio Minguzzi -- 10.Tourism destinations: a network analysis of the web space / Rodolfo Baggio / Magda Antonioli Coriglian -- 11.Exploring stakeholder roles in destination management networks / Meredith Lawrence -- Pt. IV Vacation decision making and choice -- 12.Influence of women's lifestyles on holiday decisions / Rafael Bravo / Elena Fraj / M. Jose Barles -- 13.Access and use of e-commerce in the Spanish tourism market / Cristina Suarez / Maria Del Mar Zamora / Juan Muro -- 14.The formation of destination choice sets: an interpretive approach / Alain Decrop -- 15.Risk perceptions and risk reduction strategies as determinants of destination choice / Arie Reichel / Galia Fuchs / Natan Uriely -- 16.Identification of important service factors in group package tours / Shu-Hui Chou / Ya-Fang Hung / Yu-Shan Lin -- Pt. V Consumer experiences and perceptions -- |
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Machine generated contents note: Pt. I Destination marketing and management -- 1.Research in tourism marketing: an analysis of topics and methodologies / Enrique Bigne / Alejandro Alvarado Herrera / Isabel Sanchez Garcia -- 2.Diversity, devolution and disorder: the management of tourism destinations / John Fletcher / Alan Fyall / Thanasis Spyriadis -- 3.Success factors of tourism networks / Francisco Calero-Garcia / Eduardo Parra-Lopez -- 4.Strategic positioning and performance of tourism destinations / Ruggero Sainaghi -- Pt. II Destination branding -- 5.A movie map conversion study: a case study of Pride & Prejudice / Stephen Pratt -- 6.Music-tourism networks: a study of three festivals in Queensland / Philip Pearce / Laurie Murphy / Breda McCarthy / Gianna Moscardo -- 7.Destination brand licensing / Michal Zemla -- 8.Destinations as gadgets: co-creating a sportive identity for Voss / Szilvia Gyimothy / Reidar Johan Mykletun -- Pt. III Destination networks -- |
| Summary |
Papers presented at the second Advances in Tourism Marketing Conference. In today's growing competitive environment, tourism destinations rather than individual attractions have become central to the management and marketing of national tourism assets. Tourism marketing focuses on the functions and processes of the tourism system in order to create, communicate and deliver value with customers, and for managing customer relationships in ways that benefit the organisation and its stakeholders, emphasising sustainability |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Tourism -- Marketing.
|
| Author |
Andreu, Luisa.
|
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Gnoth, Juergen.
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|
Kozak, Metin, 1968-
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| LC no. |
2009002266 |
| ISBN |
0415492386 (hbk) |
|
9780415492386 (hbk) |
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