Cover -- Half Title -- Title Page -- Copyright Page -- CONTENTS -- PREFACE -- 1 THE NEED FOR CONTROL IN MODERN BUSINESS -- 2 THE FUNCTIONS OF MANAGEMENT -- 3 HUMAN RELATIONS IN MANAGEMENT -- 4 THE CONTROL OF PEOPLE -- 5 MOTIVATION AND COMMUNICATION -- 6 COMMONSENSE OF MANAGEMENT -- 7 CUSTOMER RELATIONS AND ADVERTISING -- 8 INNOVATION AND EXPANSION -- 9 THE MARKETING CONCEPT -- 10 SCIENCE AS AN AID TO MANAGEMENT -- 11 MANAGEMENT ACCOUNTING -- 12 PLANNING -- APPENDICES -- A: Network analysis and planning -- B: Trees of decision -- C: Linear programming -- D: Stock or inventory control -- SELECT BIBLIOGRAPHY -- INDEX
Bibliography
Includes bibliographical references
Notes
Online resource; title from PDF title page (EBSCO, viewed May 14, 2018)
