| Description |
1 online resource (456 p.) |
| Series |
Routledge Research Companions in Business and Economics Series |
|
Routledge Research Companions in Business and Economics Series
|
| Contents |
Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- Editors -- Contributors -- Chapter 1 Introduction: Responsible marketing -- Section 1 Encouraging and Challenging Responsible Consumption -- Chapter 2 Environmentally sustainable spillover effects -- Chapter 3 Experience of self-control conflict: A key to unlock the exertion of self-control effort in sustainable consumption -- Chapter 4 Is it irresponsible to responsibly market alcohol?: The role of corporate social responsibility in the UK alcohol industry |
|
Chapter 5 Responsible marketing and consumption start with changing mindsets: How educators can embed responsible marketing and consumption into curricula -- Section 2 Promoting Marketing Care, Access and Diversity -- Chapter 6 Broken promises: A day in the life of a carer -- Chapter 7 Film and the marketplace exclusion of ageing female sexuality, a critical feminist review -- Chapter 8 Toward a broadened understanding of care, markets, and consumption -- Chapter 9 Swapping food and cultivating care at community food swaps -- Section 3 Marketing Responsibility and Technology |
|
Chapter 10 Responsible technology in marketing: Theory, adoption, practice -- Chapter 11 Imagining responsible marketing in the digital economy: Why it is easier to think about AI overloads than digital marketing as a source of freedom -- Chapter 12 When responsibility fails: The case of Facebook/Meta's response to the Cambridge Analytica data scandal -- Chapter 13 Responsible marketing in a time of culture war -- Section 4 Marketing Ethics and Sustainability -- Chapter 14 On justification: Exploring the controversies and sensemaking of the ethical tourist |
|
Chapter 15 Ready meals' and dinner meal deals' contribution to overconsumption: Using social marketing and the intervention ladder models to examine actions -- Chapter 16 CSR halo and perceptions of company CSR programmes -- Chapter 17 The need for responsible film marketing -- Section 5 Critical Perspectives on Marketing and Society -- Chapter 18 Postcolonialism, subalternity, and critical marketing -- Chapter 19 Identity-in-creation: Breaking the mould of identity projects -- Chapter 20 Regimes of visibility: Unravelling media, conflict, and hegemony in place branding processes |
|
Chapter 21 Double movement, sociality and resistance in markets -- Section 6 Concluding Chapter -- Chapter 22 Striving to be and market a "responsible" business school -- Index |
| Summary |
This book will provide an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book |
| Notes |
Description based upon print version of record |
| Subject |
Consumption (Economics)
|
|
Green marketing -- Management
|
|
Marketing -- Management.
|
|
Marketing -- Social aspects
|
|
Social responsibility of business.
|
| Genre/Form |
Electronic books
|
| Form |
Electronic book
|
| Author |
Hassan, Louise M
|
|
McGowan, Miriam
|
|
Smith, N. Craig
|
|
Surman, Emma
|
|
Varman, Rohit
|
| ISBN |
9781040015919 |
|
1040015913 |
|
