| Description |
1 online resource (xxxiv, 301 pages) : illustrations |
| Series |
Routledge research in cultural and media studies ; 54 |
|
Routledge research in cultural and media studies ; 54.
|
| Contents |
Foreword / Jan Malinowski -- Editors' introduction / Michał Głowacki and Lizzie Jackson -- Remixing public media's remit: the implications of networks for public service media / Jessica Clark and Minna Aslama Horowitz -- The value of change, or how to manage uncertainty in contemporary communications / Auksė Balčytienė -- Moveable media: mobile internet and new policy modes / Gerard Goggin, Tim Dwyer, and Fiona Martin -- Strategies for stakeholder management and crowdsourcing / Matthias Karmasin and Daniela Kraus -- Organisational culture and structures in public media management-in search of a model for the digital era? / Christian S. Nissen -- Key managerial steps towards a public service mixed-platform offer / Roberto Suárez Candel -- Governance, accountability, and transparency of public service media in a contemporary mediatised world: the case of Bulgaria / Bissera Zankova -- Funding models for online news / Andra Leurdijk -- The mass, the audience, and the public: questioning preconceptions of news audiences / Heikki Heikkilä, Laura Ahva, Jaana Siljamäki, and Sanna Valtonen -- New public + new media = new leadership? The council of Europe's approach to governance in public service media / Michał Głowacki -- Public service content provision: new models, new partnerships, new skills / Charles Brown -- Managing spontaneity: user-generated content in the media ecology / Karol Jakubowicz -- Participating publics: implications for production practices at the BBC / Lizzie Jackson -- Managed not edited-how participative platforms operate / Ren Reynolds -- Towards a twenty-first century public media: conclusions / Michał Głowacki and Lizzie Jackson |
| Summary |
This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovativ |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Public broadcasting.
|
|
Mass media -- Management
|
|
Internet in public administration.
|
|
BUSINESS & ECONOMICS -- Industries -- Media & Communications.
|
|
TECHNOLOGY & ENGINEERING -- Telecommunications.
|
|
Internet in public administration
|
|
Mass media -- Management
|
|
Public broadcasting
|
| Form |
Electronic book
|
| Author |
Głowacki, Michał, editor
|
|
Jackson, Lizzie, editor
|
| ISBN |
9781135138394 |
|
1135138397 |
|
9781306051019 |
|
1306051010 |
|
9780203796986 |
|
0203796985 |
|
9781135138554 |
|
1135138559 |
|
9781135138479 |
|
1135138478 |
|
9781138653672 |
|
1138653675 |
|
