| Description |
1 online resource |
| Series |
Qualitative market research ; 2 |
|
Qualitative market research ; 2
|
| Summary |
Interviewing in qualitative market research is a delicate balancing act. There are client and interviewer agendas to integrate, power relations to manage, many options for framing questions and choosing interventions, and a need for sensitivity to group dynamics. This book describes how all these processes are managed |
| Notes |
"SAGE research methods online." |
|
Title from home page (viewed Jan. 18, 2011) |
| Bibliography |
Includes bibliographical references |
| Notes |
Also issued in print format |
|
Available as searchable text in HTML format |
|
Mode of access: World Wide Web |
|
System requirements: Internet Explorer 6.0 (or higher) Firefox 2.0 (or higher) |
| Subject |
Interviewing in marketing research.
|
| Form |
Electronic book
|
| ISBN |
1849209340 (ebook) |
|
9781849209342 (ebook) |
|
