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Book Cover
Author Ferguson, Sherry Devereaux.

Title Communication planning : an integrated approach / Sherry Devereaux Ferguson
Published Thousand Oaks, Calif. : Sage, [1999]


Location Call no. Vol. Availability
 W'PONDS  302.2 Fer/Cpa  AVAILABLE
Description xiv, 262 pages : illustrations ; 24 cm
Series Sage series in public relations ; v. 1
Sage series in public relations ; v. 1
Contents Pt. I. Strategic Planning Cultures. 1. The Making of Strategic Planning Cultures. 2. The Role of Integrated Communication Planning -- Pt. II. Integrated Planning Processes. 3. Writing the Strategic Communication Plan (Multiyear or Annual). 4. Writing the Multiyear or Annual Operational and Work Plans. 5. Writing the Communication Support Plan: Planning for Special Events, Campaigns, and Issues. 6. Writing the Contingency Plan for Crises -- Pt. III. Communication Theories: The Foundation for Planning. 7. Understanding the Psychology of Audiences: Beliefs, Attitudes, Values, and Needs. 8. The Bases of Source Credibility. 9. Message Design: Perception, Cognition, and Information Acquisition. 10. Message Design: Theories of Persuasion. 11. Choosing the Channel: Lessons Learned -- Pt. IV. Strategic Approaches. 12. Strategic Approaches to Planning for Issues Management. 13. Planning Cooperative Strategies: Partnering, Consulting, and Negotiating
Summary "The nature of the communicator's job has shifted dramatically in the past decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents."--BOOK JACKET. "With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations."--BOOK JACKET. "This book contains essential information for consultants, practitioners, and students."--BOOK JACKET
Bibliography Includes bibliographical references (pages 221-242) and indexes
Subject Public relations.
Communication planning.
LC no. 99006168
ISBN 0761913130 acid-free paper
0761913149 acid-free paper