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Author Ferguson, Sherry Devereaux.

Title Researching the public opinion environment : theories and methods / Sherry Devereaux Ferguson
Published Thousand Oaks : SAGE Publications, 2000
Online access available from:
EBSCO eBook Academic Collection    View Resource Record  


Description 1 online resource (313 pages)
Series Sage Series in Public Relations ; v. 3
Sage series in public relations ; v. 3
Summary Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four analyzes the impact of the media
Bibliography Includes bibliographical references and indexes
Notes Online resource; title from PDF title page (Ebsco, viewed October 10, 2012)
Subject Mass media and public opinion.
Public opinion polls.
Public opinion.
Form Electronic book
ISBN 0761915311 (Trade Paper)
1452251940 (electronic bk.)
1483328570 (ebook)
9781452251943 (electronic bk.)
9781483328577 (ebook)