Title Corporate communications for executives / authored and edited by Michael B. Goodman

Published Albany : State University of New York Press, ©1998

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Description 1 online resource (xv, 329 pages) : illustrations Series Suny series, Human communication processes SUNY series in human communication processes Contents 2. Corporate Communication Practice 9 -- 3. Corporate Communication and Corporate Culture 29 -- 4. Corporate Identity 85 -- 5. Corporate Citizenship and Social Responsibility 112 -- 6. Corporate Communication and Meeting the Press 165 -- 7. Corporate Communication and Crisis 186 -- 8. Corporate Communication and Technology 218 -- 9. Corporate Communication in Global Markets 280 Bibliography Includes bibliographical references and index Notes Print version record Subject Communication in management. Corporations -- Public relations. Social responsibility of business. Corporate culture. Communication in organizations. Organizational Culture BUSINESS & ECONOMICS -- Business Communication -- General. Communication in management Communication in organizations Corporate culture Corporations -- Public relations Social responsibility of business Form Electronic book LC no. 97045206 ISBN 0585158843 9780585158846

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