Introduction -- Fabulous food -- Sanctuaries in the landscape -- The labor of the persona -- The fabulous mode of production -- Staging a natural wonder -- The meaningful restaurant
Summary
This text examines various industries to show how business endows products with evocative meaning. The author argues that foods now appeal through their sensuality and nosalgia, that houses and stores draw customers through their exoticism, and that tourist destinations offer thematic experiences
Bibliography
Includes bibliographical references (pages 169-172) and index
