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Book Cover
E-book
Author Pai, V. Sudhish, author

Title SELCO India : solar energy for the underserved / V. S. Pai, Chetan V. Hiremath
Published London : SAGE Publications Pvt. Ltd, 2016
Online access available from:
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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Solar Electric Lighting Company (SELCO) was established in 1995 to serve the energy needs of people living at the base of the pyramid in Karnataka, India. The CEO, Dr Satish Hande, focused on developing need-based customized solar energy products for off-grid customers. During the initial years, the company faced financial problems to meet its operational needs, which was eventually overcome. Solar Electric Lighting Company came up with several innovative products that increased productivity of customers. Though the products sold were priced low, care was taken to ensure that product quality was not compromised. The company subsequently faced several challenges. The appointment of dealers in lieu of its own branches did not deliver desired results. Increase in input costs landed SELCO in losses. Pressure from investors for profits when the company was facing financial crisis was the toughest of them all. Having overcome the obstacles, SELCO became profitable, expanded operations in six states of India and installed 200,000 solar lighting systems in a period of two decades. Several growth options presented themselves to Dr Hande. The most prominent being the need to make a choice of staying focused on customized products for the poor or cater to the upmarket, high-growth and profitable segment
Notes Originally published in Pai, V. S. (2016). SELCO India: Solar Energy for the Underserved. SELCO India: Solar Energy for the Underserved. South Asian Journal of Business and Management Cases, 5(2), 145-154. DOI:
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Hande, Satish
Solar Electric Lighting Company
Solar energy industries -- India -- Finance.
Form Electronic book
Author Hiremath, Chetan V., author
ISBN 9781526430335 (ebook)