| Description |
1 online resource (115 pages) |
| Contents |
Machine generated contents note: About the book -- Note -- Glossary of sales terms -- One. brief history of digital marketing -- Introduction -- What is digital marketing? -- Changes in the landscape -- Brand awareness -- Chapter Summary -- Checklist -- Two. Creating a digital marketing strategy -- Introduction -- Marketing goals -- Setting up best practice principles -- Multi-channel marketing -- Chapter Summary -- Key points -- Three. Changes that impact on the customer experience -- Introduction -- impact of technology -- customer experience -- Online purchasing and how it has changed behaviour -- Chapter Summary -- Key points -- Four. Getting your website to add value -- Introduction -- What makes a good website? -- How a website supports digital marketing -- Chapter Summary -- Key points -- Five. Platforms for digital marketing communication -- Introduction -- Social media networks -- Creating a social media strategy -- Chapter Summary -- Key points -- Six. Getting the best out of data analytics -- Introduction -- Marketing data analytics -- SEO and PPC -- Social influencer marketing -- Chapter Summary -- Key points -- Seven. Integrating with traditional forms of marketing -- Introduction -- Marketing Mix -- Traditional forms of marketing -- Traditional versus new marketing channels -- Chapter Summary -- Key points -- Eight. move to international markets -- Introduction -- How to compete internationally -- Having an international strategy -- Monitoring your progress -- Chapter Summary -- Key points -- Nine. future of digital marketing -- Introduction -- power of data -- Machine learning and artificial intelligence -- Augmented reality and future trends -- Chapter Summary -- Key points |
| Notes |
Digital Marketing#WEB |
|
Print version record |
| Subject |
Internet marketing.
|
|
Internet marketing
|
| Form |
Electronic book
|
| ISBN |
1854188860 |
|
9781854188861 |
|
