| Description |
xxv, 582 pages : illustrations ; 24 cm |
| Contents |
Part 1. Introduction -- Chapter 1. Introduction to Electronic Commerce -- Electronic Commerce: The Second Wave -- Electronic Commerce and Electronic Business -- Categories of Electronic Commerce -- The Development and Growth of Electronic Commerce -- The Dot-Com Boom, Bust, and Rebirth -- The Second Wave of Electronic Commerce -- Business Models, Revenue Models, and Business Processes -- Focus on Specific Business Processes -- Role of Merchandising -- Product/Process Suitability to Electronic Commerce -- Advantages of Electronic Commerce -- Disadvantages of Electronic Commerce -- Economic Forces and Electronic Commerce -- Transaction Costs -- Markets and Hierarchies -- Using Electronic Commerce to Reduce Transaction Costs -- Network Economic Structures -- Network Effects -- Using Electronic Commerce to Create Network Effects -- Identifying Electronic Commerce Opportunities -- Strategic Business Unit Value Chains -- Industry Value Chains -- SWOT Analysis: Evaluating Business Unit Opportunities -- International Nature of Electronic Commerce -- Trust Issues on the Web -- Language Issues -- Culture Issues -- Culture and Government -- Infrastructure Issues -- Chapter 2. Technology Infrastructure: The Internet and the World Wide Web -- The Internet and the World Wide Web -- Origins of the Internet -- New Uses for the Internet -- Commercial Use of the Internet -- Growth of the Internet -- Emergence of the World Wide Web -- Packet-Switched Networks -- Routing Packets -- Internet Protocols -- TCP/IP -- IP Addressing -- Domain Names -- Web Page Request and Delivery Protocols -- Electronic Mail Protocols -- Unsolicited Commercial E-Mail (UCE, Spam) -- Markup Languages and the Web -- Standard Generalized Markup Language -- Hypertext Markup Language -- Extensible Markup Language (XML) -- HTML and XML Editors -- Intranets and Extranets -- Intranets -- Extranets -- Public and Private Networks -- Virtual Private Network (VPN) -- Internet Connection Options -- Connectivity Overview -- Voice-Grade Telephone Connections -- Broadband Connections -- Leased-Line Connections -- Wireless Connections -- Internet2 and the Semantic Web -- For Further Study and Research -- Part 2. Business Strategies for Electronic Commerce -- Chapter 3. Selling on the Web: Revenue Models and Building a Web Presence -- Revenue Models -- Web Catalog Revenue Models -- Digital Content Revenue Models -- Advertising-Supported Revenue Models -- Advertising-Subscription Mixed Revenue Models -- Fee-for-Transaction Revenue Models -- Fee-for-Service Revenue Models -- Revenue Models in Transition -- Subscription to Advertising-Supported Model -- Advertising-Supported to Advertising-Subscription Mixed Model -- Advertising-Supported to Fee-for-Services Model -- Advertising-Supported to Subscription Model -- Multiple Transitions -- Revenue Strategy Issues -- Channel Conflict and Cannibalization -- Strategic Alliances and Channel Distribution Management -- Mobile Commerce -- Creating an Effective Web Presence -- Identifying Web Presence Goals -- Achieving Web Presence Goals -- Web Site Usability -- How the Web Is Different -- Meeting the Needs of Web Site Visitors -- Trust and Loyalty -- Rating Electronic Commerce Web Sites -- Usability Testing -- Customer-Centric Web Site Design -- Connecting with Customers -- The Nature of Communication on the Web -- Chapter 4. Marketing on the Web -- Web Marketing Strategies -- Product-Based Marketing Strategies -- Customer-Based Marketing Strategies -- Communicating with Different Market Segments -- Trust and Media Choice -- Market Segmentation -- Market Segmentation on the Web -- Offering Customers a Choice on the Web -- Beyond Market Segmentation: Customer Behavior and Relationship Intensity -- Segmentation Using Customer Behavior -- Customer Relationship Intensity and Life-Cycle Segmentation -- Acquisition, Conversion, and Retention of Customers -- Customer Acquisition, Conversion, and Retention: The Funnel Model -- Advertising on the Web -- Banner Ads -- Other Web Ad Formats -- Site Sponsorships -- Effectiveness of Online Advertising -- E-Mail Marketing -- Permission Marketing -- Combining Content and Advertising -- Outsourcing E-Mail Processing -- Technology-Enabled Customer Relationship Management -- CRM as a Source of Value in the Marketspace -- Creating and Maintaining Brands on the Web -- Elements of Branding -- Emotional Branding vs. Rational Branding -- Brand Leveraging Strategies -- Brand Consolidation Strategies -- Costs of Branding -- Affiliate Marketing Strategies -- Viral Marketing Strategies -- Search Engine Positioning and Domain Names -- Search Engines and Web Directories -- Paid Search Engine Inclusion and Placement -- Web Site Naming Issues -- Chapter 5. Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce -- Purchasing, Logistics, and Support Activities -- Purchasing Activities -- Direct vs. Indirect Materials Purchasing -- Logistics Activities -- Support Activities -- E-Government -- Network Model of Economic Organization -- Electronic Data Interchange -- Early Business Information Interchange Efforts -- Emergence of Broader EDI Standards -- How EDI Works -- Value-Added Networks -- EDI on the Internet -- Open Architecture of the Internet -- Financial EDI -- Supply Chain Management Using Internet Technologies -- Value Creation in the Supply Chain -- Increasing Supply Chain Efficiencies -- Using Materials-Tracking Technologies with EDI and Electronic Commerce -- Creating an Ultimate Consumer Orientation in the Supply Chain -- Building and Maintaining Trust in the Supply Chain -- Electronic Marketplaces and Portals -- Independent Industry Marketplaces -- Private Stores and Customer Portals -- Private Company Marketplaces -- Industry Consortia-Sponsored Marketplaces -- Chapter 6. Online Auctions, Virtual Communities, and Web Portals -- Auction Overview -- Origins of Auctions -- English Auctions -- Dutch Auctions -- First-Price Sealed-Bid Auctions -- Second-Price Sealed-Bid Auctions -- Open-Outcry Double Auctions -- Sealed-Bid Double Auctions -- Reverse (Seller-Bid) Auctions -- Online Auctions and Related Businesses -- General Consumer Auctions -- Specialty Consumer Auctions -- Consumer Reverse Auctions and Group Purchasing Sites -- Business-to-Business Auctions -- Business-to-Business Reverse Auctions -- Auction-Related Services -- Virtual Communities and Web Portals -- Mobile Communications Technology -- Mobile Business -- Intelligent Software Agents -- Virtual Communities -- Early Web Communities -- Web Community Consolidation -- Web Communities in the Second Wave of Electronic Commerce -- Revenue Models for Web Portals and Virtual Communities -- Chapter 7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues -- The Legal Environment of Electronic Commerce -- Borders and Jurisdiction -- Jurisdiction on the Internet -- Conflict of Laws -- Contracting and Contract Enforcement in Electronic Commerce -- Use and Protection of Intellectual Property in Online Business -- Web Site Content Issues -- Domain Names, Cybersquatting, and Name Stealing -- Protecting Intellectual Property Online -- Defamation -- Deceptive Trade Practices -- Advertising Regulation -- Online Crime, Terrorism, and Warfare -- Online Crime -- Online Warfare and Terrorism -- Ethical Issues -- Ethics and Web Business Policies -- Privacy Rights and Obligations -- Communications with Children -- Taxation and Electronic Commerce -- Nexus -- U.S. Income Taxes -- U.S. State Sales Taxes -- European Union Value Added Taxes -- Part 3. Technologies for Electronic Commerce -- Chapter 8. Web Server Hardware and Software -- Web Server Basics -- Types of Web Sites -- Web Clients and Web Servers -- |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Electronic commerce.
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Electronic data interchange.
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Business enterprises -- Computer networks.
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Internet marketing.
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| LC no. |
00002596 |
| ISBN |
0619213310 paperback |
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