| Description |
xxiv, 720 pages : color illustrations ; 28 cm + 1 computer optical disc (4 3/4 in.) |
|
4 3/4 in |
| Contents |
Ch. 1. Globalization -- Ch. 2. National differences in political economy -- Ch. 3. Differences in culture -- Ch. 4. International trade theory -- Ch. 5. The political economy of international trade -- Ch. 6. Foreign direct investment -- Ch. 7. The political economy of foreign direct investment -- Ch. 8. Regional economic integration -- Ch. 9. The foreign exchange market -- Ch. 10. The international monetary system -- Ch. 11. The global capital market -- Ch. 12. The strategy of international business -- Ch. 13. The organization of international business -- Ch. 14. Entry strategy and strategic alliances -- Ch. 15. Exporting, importing, and countertrade -- Ch. 16. Global manufacturing and materials management -- Ch. 17. Global marketing and R&D -- Ch. 18. Global human resource management -- Ch. 19. Accounting in the international business -- Ch. 20. Financial management in the international business |
| Notes |
Includes {8} pages of "Guided tour" after prilm |
|
Issued with accompanying computer optical disc: Student resource CD-ROM |
| Bibliography |
Includes bibliographical references and indexes |
| Notes |
System requirements: PC: Pentium Based Processor, Microsoft Windows 98/2000/XP |
| Subject |
International business enterprises -- Management.
|
|
Competition, International.
|
| LC no. |
2003058739 |
| ISBN |
0072873957 alkaline paper |
|
0072873981 CD-ROM |
|
0071113118 International edition |
|
