| Description |
1 online resource (xiii, 266 pages) |
| Series |
Studies in childhood and youth series |
|
Studies in childhood and youth.
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| Contents |
Introduction-- D. Buckingham & V. Tingstad -- Part I: History of Childrens Consumption -- Valves of Adult Desire: The Regulation and Incitement of Childrens Consumption--G. Cross -- Proper Toys for Proper Children: A Case Study of the Norwegian Company A/S Riktige leker (Proper Toys)--T. Korsvold -- The Books That Sing: The Marketing of Childrens Phonograph Records, 1890-1930--J. Smith -- Part II: Theory and Method in Research on Childrens Consumption -- Commercial Enculturation: Moving Beyond Consumer Socialization--D.T. Cook -- Subjectivities of the Child Consumer: Beings and Becomings--B. Johansson -- Researching Things, Objects and Gendered Consumption in Childhood Studies--C. Mitchell -- Part III: Practices of Contemporary Marketers -- Childrens Virtual Worlds: The Latest Commercialization of Childrens Culture--J. Wasko -- Creating Long-lasting Brand Loyalty or a Passing Craze? Lessons from a Child Classic in Norway--I. Hagen & --. Nakken -- The Cute, the Spectacle and the Practical: Narratives of New Parents and Babies at The Baby Show--L. Martens -- Part IV: Social Contexts of Childrens Consumption -- The Stuff at Moms House and the Stuff at Dads House: The Material Consumption of Divorce for Adolescents--C. Collins & --M. Janning -- The Dao of Consumer Socialization: Raising Children in the Chinese Consumer Revolution--R. Wrdahl -- Those Who Have Less Want More. But Does it Make Them Feel Bad? Deprivation, Materialism and Self-Esteem in Childhood--A. Nairn, P. Bottomley & --J. Ormrod -- Part V: Childhood Identities and Consumption -- Branded Selves: How Children Relate to Marketing on a Social Network Site--H. Skaar -- Hello Were only in the Fifth Grade!!: Childrens Rights, Intergenerationality and Constructions of Gender in Public Discourses about Childhood--M. Rysst -- One Meets Through Clothing: The Role of Fashion in the Identity Formation of Former Soviet Union Immigrant Youth in Israel--D. Lemish & --N. Elias |
| Summary |
In recent years, children have become an increasingly important consumer market, and there is growing concern about the 'commercialization' of childhood. This book sheds fresh light on these debates, offering new empirical data and challenging critical perspectives on children's engagement with consumer culture from a wide range of international settings. The contributions are written both by well-known scholars and emerging researchers, and include studies of the history of children's consumption in the US and in Europe; discussions of new theoretical and methodological approaches to studying children's consumer culture; critical analyses of the practices and strategies of contemporary marketers; sociological accounts of the contexts of children's consumption in the family and the peer group; and culturally-informed analyses of the role of consumption in children's identity formation. Taken together, these studies outline a productive new agenda for research in this field, and provide ways of moving beyond established theories and approaches |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Child consumers.
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Consumption (Economics) -- Sociological aspects
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Cultural studies.
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Consumerism.
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Age groups: children.
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SOCIAL SCIENCE -- Anthropology -- Cultural.
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POLITICAL SCIENCE -- Public Policy -- Cultural Policy.
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SOCIAL SCIENCE -- Popular Culture.
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Child consumers
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Cultural studies.
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Consumerism.
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Age groups: children.
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Society.
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| Form |
Electronic book
|
| Author |
Tingstad, Vebjørg, editor
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|
Buckingham, David, 1954-
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| ISBN |
9780230281844 |
|
0230281842 |
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