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Book Cover
E-book
Author Reiman, Joey.

Title The story of purpose : the path to creating a brighter brand, a greater company, and a lasting legacy / Joey Reiman
Published Hoboken, New Jersey : John Wiley & Sons, Inc., ©2013

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Description 1 online resource
Contents The purpose of work is to work on purpose -- Purpose inspired leadership -- The master idea -- Ethos : the fruits are in the roots
Summary A proven methodology for building a purpose-powered organization. Some ideas are bigger than others, and the Master Idea (your company's purpose) is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, 'The Story of Purpose' details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace. 'The Story of Purpose' incorporates stories of purpose from Procter & Gamble, McDonald's, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization. It offers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders. 'The Story of Purpose' will leave you asking yourself "what gets me up in the morning'" instead of "what keeps me up at night'"
Notes Includes index
Bibliography Includes bibliographical references and index
Notes Print version record and CIP data provided by publisher
Subject Organizational effectiveness.
Organizational change.
Social responsibility of business.
Branding (Marketing)
Organizational Innovation
branding.
BUSINESS & ECONOMICS -- Structural Adjustment.
Branding (Marketing)
Organizational change
Organizational effectiveness
Social responsibility of business
Form Electronic book
LC no. 2012035105
ISBN 9781118463994
1118463994
9781118463970
1118463978
9781118463987
1118463986
1283893258
9781283893251
1118443691
9781118443699