The theory and reality of soft power : practical approaches in East Asia / Shin-wha Lee -- Soft power as productive power / Yong Wook Lee -- Measuring soft power in East Asia : an overview of soft power in East Asia on affective and normative dimensions / Byong-kuen Jhee and Nae-young Lee -- Modern japan and the quest for attractive power / Akiko Fukushima -- Soft power and public diplomacy : the case of Indonesia / Rizal Sukma -- Taiwan's soft power and the future of cross-strait relations : can the tail wag the dog? / Yun-han Chu -- South Korean soft power and how South Korea views the soft power of others / Sook Jong Lee -- The limits of China's soft power in Europe : Beijing's public diplomacy puzzle / Ingrid d'Hooghe -- Asian perceptions of American soft power / Marshall M. Bouton and Gregory G. Holyk -- The complexities of economic soft power : the U.S.-China case / Bejamin I. Page and Tao Xie -- Concluding reflections on soft powerand public diplomacy in East Asia / Jan Melissen
Summary
This book discusses the question of soft power and public diplomacy challenges in East Asian context. Both concepts originate in the West, and in a sense this book can therefore be seen as an exercise in critically assessing soft power and public diplomacy in a different geographical and cultural setting
