| Description |
1 online resource (viii, 294 pages) |
| Contents |
Don't dance to the music of your own buzz -- Understand the power of symbols -- Take control -- Complete the CEO -- Expect the dumbing down of reality -- Work inside out toward your customers -- Don't let plugging leaks become an obsession -- Casting is everything -- Pay attention to the power of the few -- Don't confuse politics and public relations -- Say good-bye to the rah-rah brother- and sisterhood -- Stay off the treadmill of expectations -- It's okay to change your mind -- Credibility breaks all ties -- Reimagine your company's mission -- Practice ambidextrous leadership |
| Summary |
Annotation Through good and bad, few companies have been so prominently and constantly in the public eye as AT & T. Unblinkingly honest, Tough Calls is an insider?s firsthand account of how AT & T tried to cope with fierce competition, economic turmoil, and intense media scrutiny. Tough Calls sheds new light on some of the telecom and media industries? most high-profile leaders as well as watershed events in AT & T?s recent history, including:* the 1996 layoff of 40,000 employees* CEO succession gone awry* ongoing battles with the Bells* more than $100 billion in acquisitions* AT & T?s second break-up in five years A cautionary tale that all businesses should heed, Tough Calls takes readers behind the scenes to show:* how the media decide what is business news on any given day* the outsized influence of small groups with big interests* how hardball public relations tactics can backfireTo be sure, AT & T retains its position as a key player in the ever-expanding telecommunications industry. But it has had to struggle to remain competitive. Tough Calls draws valuable business lessons from AT & T?s experience, and illuminates paths to take as well as those to avoid at all costs |
|
Annotation |
| Analysis |
Samfundsvidenskab Økonomi |
| Bibliography |
Includes bibliographical references (pages 273-286) and index |
| Notes |
Print version record |
| Subject |
AT & T (Firm) -- History
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| SUBJECT |
AT & T. cct |
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AT & T (Firm) fast |
| Subject |
Telecommunication -- United States -- History
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BUSINESS & ECONOMICS -- Industries -- Media & Communications.
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TECHNOLOGY & ENGINEERING -- Telecommunications.
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Telecommunication -- United States -- History.
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Telecommunication
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United States
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| Genre/Form |
Electronic books
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History
|
| Form |
Electronic book
|
| ISBN |
0814428460 |
|
9780814428467 |
|
9780814472439 |
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0814472435 |
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