| Description |
1 online resource |
| Series |
Oxford handbooks |
|
Oxford handbooks.
|
| Contents |
Introduction / Michael Bhaskar and Angus Phillips -- Part I: Publishing in Context. Publishing History / Alistair McCleery -- Authorship / Simone Murray -- Reading / Adriaan van der Weel -- Copyright and Publishing : Symbiosis in the Digital Environment / Mira T. Sundara Rajan -- Publishing and Society / Elizabeth le Roux -- Publishing and Culture : The Alchemy of Ideas / John Oakes -- Publishing and Information / Martin Paul Eve -- Networks : From Text to Hypertext, from Publishing to Sharing, from Single Author to Collaborative Production / Carlos A. Scolari -- Publishing and Corporate Social Responsibility / Angus Phillips -- Part II: The Dynamics of Publishing. Economics of Publishing / Albert N. Greco -- The Strategy of Publishing / Albert N. Greco -- Globalization and Publishing / Miha Kovač and Rüdiger Wischenbart -- Curation in Publishing : Curatorial Paradigms, Filtering, and the Structure of Editorial Choice / Michael Bhaskar -- Trade Publishing / John B. Thompson -- Academic Publishing / Samantha J. Rayner -- Educational Publishing : How it Works : Primary and Secondary Education / Miha Kovač and Mojca K. Šebart -- Part III: Publishing in Practice. Organizational Structures in Publishing / Frania Hall -- Book Design / Paul Luna -- Publishing and Technology / John W. Maxwell -- Marketing for Publishing / Alison Baverstock -- Rights / Lynette Owen -- Libraries / Alex Holzman and Sarah Kalikman Lippincott -- Bookselling / Niels Peter Thomas -- Coda. The Future of Publishing : Eight Thought Experiments / Michael Bhaskar and Angus Phillips |
| Summary |
Publishing is one of the oldest and most influential businesses in the world. It remains an essential creative and knowledge industry, worth over $140 billion a year, which continues to shape our education and culture. Two trends make this a particularly exciting time. The first is the revolution in communications technology that has transformed what it means to publish; far from resting on their laurels and retreating into tradition, publishers are doing as they always have - staying on the cutting edge. The second is the growing body of academic work that studies publishing in its many forms. Both mean that there has never been a more important time to examine this essential practice and the current state of knowledge |
|
Publishing is a global industry with revenues in the hundreds of billions of dollars, employing millions of people. It has both a long history and also a track record, which continues into the present day, of pioneering at the forefront of technological, economic and cultural change. In this unique one volume collection, publishing is surveyed in all its great diversity. Part I, Publishing in Context, looks at the various ways publishing connects with the world, from an overview of its long history, to vital relationships with authors and readers, to its influence on key areas of life and society and then to its corporate social responsibility. Part II, the Dynamics of Publishing, examines key forces at work within publishing like economic pressure and business strategy. The impact of globalization is explored, as is the role of the publisher as a curator, before the three main sectors of publishing - trade, academic and educational - are given an overview. Lastly Part III, Publishing in practice, looks at the more operational side. From how publishing houses are structured, to design, rights marketing and technology, the reality of publishing is here analysed, before we turn to key customers for all publishers: libraries and bookshops. In a Coda eight thought experiments probe the future of publishing. This is a critical academic volume, summarising the state of knowledge in the burgeoning field of publishing studies whilst also venturing new arguments and ideas about this still-vital area.--from Publisher's site (2024-02-01) |
| Bibliography |
Includes bibliographical references and index |
| Audience |
Specialized |
| Notes |
Online resource; title from digital title page (viewed on July 03, 2019) |
| Subject |
Publishers and publishing.
|
|
Publishers and publishing
|
| Form |
Electronic book
|
| Author |
Phillips, Angus, 1961- editor.
|
|
Bhaskar, Michael, editor.
|
| ISBN |
9780191835803 |
|
0191835803 |
|
9780192512727 |
|
0192512722 |
|
