Limit search to available items
Book Cover
DVD video

Title Why you buy : 21st century advertising / writer, Jeffrey Schrank
Published [Geneva, Ill.] : Learning Seed ; Eight Mile Plains, Qld. : Distributed by Marcom Projects, [2002]


Location Call no. Vol. Availability
 MELB  659.1042 Sch/Wyb  AVAILABLE
Description 1 videodisc (DVD) (23 min.) : sound, color with black and white sequences ; 4 3/4 in. + 1 teaching guide (14 pages)
Contents Direct selling -- Selling by mail -- Ads and emotions -- Why you will buy in the future
Summary Advertising has changed dramatically in the past ten years. Advertisements today rarely try to persuade or claim a product is superior. This video looks at person-to-person selling, direct mail, ads and emotions, and TV commercials to reveal how they sneak under our persuasion radar
Notes Teaching guide available on
Performer Narrator, Chris Agos
Notes No rating given
Originally produced [Geneva, Ill.] : Learning Seed, c2002
DVD-R ; region 4 ; PAL
Available to Deakin University staff and students only
Subject Advertising -- Language.
Advertising -- Moral and ethical aspects.
Advertising -- Psychological aspects.
Television advertising.
Advertising, Direct-mail.
Genre/Form Video recordings.
Author Schrank, Jeffrey.
Agos, Chris.
Learning Seed Company.
Other Titles 21st century advertising
Twenty first century advertising