Title Unleashing the ideavirus : how to turn your ideas into marketing epidemics / by Seth Godin ; with a foreword by Malcolm Gladwell

Published New York ; London : Free Press, [2002] ©2002

Copies

Location	Call no.	Vol.	Availability
MELB	658.802 God/Uti		AVAILABLE

Description 234 pages : illustrations ; 22 cm Summary Introduces a new, very low cost form of marketing which allows customers to know and communicate with each other Notes Originally published: Chicago, Ill.: Dearborn, 2001 Subject Word-of-mouth advertising. Marketing. Selling. Consumers -- Information services. Author Godin, Seth. ISBN 074322065X paperback

Other Titles Unleashing the idea virus

  Permalink