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Author Magleby, David B., author

Title Who donates in campaigns? : the importance of message, messenger, medium, and structure / David B. Magleby, Jay Goodliffe, Joseph A. Olsen
Published Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2018
Online access available from:
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Description 1 online resource
Contents Cover; Half Title; Title page; Imprints page; Dedication; Contents; List of Figures; List of Tables; Acknowledgments; 1 The Importance of Donors in American Politics; Enduring Questions about Donors; The Fundraising Context in 2008 and 2012; Message, Messenger, Medium, and Structure; Message; Messenger; Medium; Structure; Continuity and Change from Prior Donor Studies; Our Surveys of 2008 and 2012 Federal Donors; Overview of the Book; Notes; 2 Profile of Donors in 2008 and 2012; Presidential Donors: Then and Now; Education; Age; Income; Gender; Race; Religion; Partisanship
6 What Distinguishes Small Donors?Changing Strategic Imperatives and Conventional Wisdom about Small Donors; The Number of Small Donors; Diversity of Small and Itemized Donors; Are Small Donors More Partisan and Polarized?; Engagement of Small Donors; The Importance of Messenger; Small Donor Attrition and Replacement between 2008 and 2012; Conclusion; Notes; 7 The Diminished Gender Gap among Democratic Donors; Partisan Gender Gap in Political Participation; Partisan Gender Gap among Donors in 2008 and 2012; Gender and Other Donor Demographics; Interest and Participation
All Presidential Donors in 2008 and 2012Education; Age; Income; Gender; Race; Religion; Partisanship; Ideology and Issues; Comparing Donors to Voters and the General Population; Demographics; Partisanship; Ideology; Conclusion; Notes; 3 What Motivates Donors to Contribute?; Candidate Appeal as a Motivation to Donate; Incentive Theory Applied to Donor Behavior; Previous Donor Studies; Limitations of the Incentive Theory When Applied to Donor Behavior; Motivation and Political Participation More Broadly; Presidential Donor Motivations in 2008 and 2012; Partisan Identification and Ideology
Empirical Patterns of MotivationConclusion; Notes; 4 How the Internet, BCRA, and Super PACs Have Affected Campaigns, Donor Attitudes, and Behavior; Legal Change: BCRA; Legal Change: Super PACs; Technological Change: The Internet; Comparison of Online and Offline Donors; Motivations; Conclusion; Notes; 5 New, Repeat, Continuing, and Lapsed Donors; The Importance of the Donor List; Who Were the First-Time Donors?; Demographic Variables; Attitudes and Behaviors; Motivations; The Medium of Solicitation and Donation; Lapsed Donors; Unsolicited Donors; Conclusion; Notes
The Democratic Party's Advantage among Female DonorsMale and Female Donor Responses to Messenger, Message, and Medium; Messenger; Message; Medium; Conclusion; Notes; 8 The Timing of Donations in Presidential Campaigns; The Data; The Money Primary; Drivers of Fundraising Success; The Relationship between Number and Amount of Donations; Events and the Timing of Donations: Primary Election; Events and the Timing of Donations: General Election; Candidate Viability and the Timing of Donations; Small Donors in 2008 and 2012; Large Donors in 2008 and 2012; Super PACs in 2012
Summary Utilizing surveys of Obama, McCain, and Romney donors, the authors explore the question: who donates to presidential campaigns?
Bibliography Includes bibliographical references and index
Notes Online resource; title from PDF file page (EBSCO, viewed November 5, 2018)
Subject Campaign funds -- United States.
Political action committees -- United States.
Presidents -- United States -- Election -- 2008.
Presidents -- United States -- Election -- 2012
Pressure groups -- United States.
Form Electronic book
Author Goodliffe, Jay, author
Olsen, Joseph A., author
ISBN 1108554423 (electronic bk.)
1108646719 (electronic bk.)
9781108554428 (electronic bk.)
9781108646710 (electronic bk.)