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Book Cover
Author McGonagle, John J.

Title Proactive intelligence : the successful executive's guide to intelligence / John J. McGonagle, Carolyn M. Vella
Published London ; New York : Springer, [2012]
Online access available from:
Springer eBooks    View Resource Record  


Description 1 online resource (xv, 181 pages)
Contents Competitive Intelligence Lingo -- What is Competitive Intelligence and Why Should You Care About it? -- How Can You Use CI in What You Do? -- Preparing Yourself -- Figuring Out What You Really Need to Know -- Managing Your Own Research -- Identifying the Best Sources of Raw Data -- Research: Specific Cases -- A Deeper Look at Data Sources -- Who Else Can Help You? -- How Do You Make Sense of Your Data? -- Let us Review: Doing it the First Time -- What's Next?
Summary Traditionally, tapping into the power of competitive intelligence (CI) meant investing in the development of an internal CI unit or hiring outside consultants who specialized in CI.¡ Proactive Intelligence: The Successful Executive's Guide to Intelligence offers an alternative: learn how to do it yourself and how to effectively manage the parts you cannot. The tools and techniques that will enable you to produce your own CI for your consumption are out there, and have been honed by decades of work. But, you cannot just adopt them - you have to adapt them.¡ ¡Why? Because, when you finish reading this book, you will be the data collector, the analyst, and the end-user. Traditional CI is premised on a reactive, two part relationship - a CI professional responding to what an end-user identifies as a need; by doing this yourself you can turn CI from being reactive to being proactive. As the decision-maker, you can get what CI you need, when you need it, and then use it almost seamlessly. Written by two of the foremost experts on CI, Proactive Intelligence: The Successful Executive's Guide to Intelligence: -shows where and how CI can help you and your firm, -provides practical guidance on how to identify what CI you need, how to find the data you need, and how to analyze it, and -discusses how to apply CI to develop competitive- and career- advantages.¡ Each chapter is supported by important references as well as by an additional list of resources to support and supplement your knowledge. Proactive Intelligence: The Successful Executive's Guide to Intelligence teaches you how to generate proactive intelligence and use it to advance your business and your career- making it an essential resource for managers and executives, ¡as well as everyone¡who wishes to integrate CI into their daily work
Analysis Economics
Commercial law
Engineering economy
Industrial management
Business planning
Economics/Management Science
Management/Business for Professionals
Bibliography Includes bibliographical references and index
Subject Business intelligence -- Handbooks, manuals, etc.
Genre/Form Handbooks and manuals.
Handbooks and manuals.
Form Electronic book
Author Vella, Carolyn M.
LC no. 2011945505
ISBN 9781447127420 (electronic bk.)
1447127420 (electronic bk.)
1447127412 (Cloth)
9781447127413 (Cloth)