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Book Cover
Book
Author Hovland, Carl Iver, 1912-

Title Order of presentation in persuasion / by Carl I. Hovland ... [and others]
Published New Haven, Conn. : Yale University Press, 1957

Copies

Location Call no. Vol. Availability
 W'PONDS  808.02 H8467/O  AVAILABLE
Description x, 192 pages ; 22 cm
Series Yale studies in attitude and communication ; 1
Yale studies in attitude and communication ; 1
Notes Bibliography: p. 190-192
Bibliography Bibliography: pages 190-192
Subject Communication.
Persuasion (Psychology)
Persuasion (Rhetoric)
Author Hovland, Carl Iver, 1912-
LC no. 57011917
ISBN 0317082574