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Book Cover
Author Macnamara, Jim R

Title How to handle the media / Jim Macnamara
Published Sydney : Prentice Hall, 1996


Location Call no. Vol. Availability
 MELB  659.2 Mac/Hth  AVAILABLE
Description xv, 120 pages ; 24 cm
regular print
Series Workwise series
Workwise series
Contents 1. Understanding the media -- 2. Basic ingredients of media interviews and relationships -- 3. Seven tools for successful media interviews -- 4. Ground rules for dealing with the media -- 5. Building relationships with journalists and editors -- 6. Media research: knowing more about the media
Notes Includes index
Bibliography Bibliography
Subject Interviewing in journalism.
Interviewing in mass media.
Mass media and business -- Australia.
Mass media and publicity.
Interviewing on television.
Public relations -- Australia.
SUBJECT Australia -- Public relations.
Genre/Form Press conferences.
LC no. 96258278
ISBN 0724805281