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Book Cover
Author Aronczyk, Melissa, author

Title Branding the nation : the global business of national identity / Melissa Aronczyk
Published New York : Oxford University Press, 2013
Online access available from:
Oxford Scholarship Online    View Resource Record  


Description 1 online resource : illustrations (black and white)
Summary What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? This book offers a unique critical perspective on the power of brands to affect how we think about space, value, and identity
Bibliography Includes bibliographical references and index
Notes Description based on online resource; title from home page (viewed on September 4, 2013)
Subject Branding (Marketing)
International relations.
Mass media and international relations.
National characteristics -- Political aspects.
Form Electronic book
ISBN 9780199363179 (ebook)