| Description |
1 online resource |
| Contents |
Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author |
| Summary |
Praise for 60-Minute Brand Strategist ""A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world.""--Angela Ahrendts, CEO, Burberry ""Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society.""-Mauro Porcini, Chief Design Of |
| Notes |
Includes index |
|
Print version record and CIP data provided by publisher |
| Subject |
Branding (Marketing)
|
|
branding.
|
|
BUSINESS & ECONOMICS -- Advertising & Promotion.
|
|
Branding (Marketing)
|
| Form |
Electronic book
|
| LC no. |
2013009058 |
| ISBN |
9781118659960 |
|
1118659961 |
|
9781118659823 |
|
1118659821 |
|
9781118659861 |
|
1118659864 |
|
