Description |
1 online resource |
Contents |
Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author |
Summary |
Praise for 60-Minute Brand Strategist ""A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world.""--Angela Ahrendts, CEO, Burberry ""Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society.""-Mauro Porcini, Chief Design Of |
Notes |
Includes index |
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Print version record and CIP data provided by publisher |
Subject |
Branding (Marketing)
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branding.
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BUSINESS & ECONOMICS -- Advertising & Promotion.
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Branding (Marketing)
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Form |
Electronic book
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LC no. |
2013009058 |
ISBN |
9781118659960 |
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1118659961 |
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9781118659823 |
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1118659821 |
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9781118659861 |
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1118659864 |
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