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Book Cover
Author Carlson, Gustav.

Title Total exposure : controlling your company's image in the glare of the business media explosion / Gustav Carlson
Published New York : American Management Assoc., ©2000


Description 1 online resource (xi, 225 pages)
Contents The rise of the consumer-investor: a new view of corporate America -- Barbie in the boardroom: business news as entertainment -- The dumbing down of news: a talent deficit grows -- Filling the space: the credibility vacuum -- Gen-X journalism: the mouse that roared -- The "me" media: online's darker side -- The reluctant media darling: lessons from Wall Street -- Who's out there? the media's audiences are your customers -- The kid in the candy store: overcoming the temptations of plenty -- Above the clatter: what to say and who should say it -- Know the enemy: the chink in the PR armor -- Hitting the iceberg: adding media to your crisis plan
Notes Includes index
Print version record
Subject Corporate image -- United States
Public relations -- United States
Industrial publicity -- United States
Mass media and business -- United States
BUSINESS & ECONOMICS -- Public Relations.
Corporate image
Industrial publicity
Mass media and business
Public relations
United States
Form Electronic book
ISBN 0814424406