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Book Cover
Author Cachon, Gérard, author

Title Where in the world is Timbuk2? outsourcing, offshoring, and mass customization / Gérard Cachon, Serguei Netessine, Kyle Cattani
Published London : NeilsonJournals Publishing, 2015
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary This case chronicles a manufacturer of bicycle messenger bags (Timbuk2) struggling to maintain production in San Francisco. While there is a compelling case to move production to China, the decision is complicated because of the success the company is having in the mass customization arena. In particular, the company sells profitably to customers who customize and order bags via the Internet and receive the bags after 2-3 days while (less profitable) standard bags are used to fill in the production schedule. The short lead times for the custom bags strongly favors domestic production. Moving the standard bags to China would lower labor costs but increase inventory costs and decrease the ability to run the domestic factory as efficiently
Notes Originally Published InCachon, G., Netessine, S., & Cattani, K. (2015). Where in the world is Timbuk2? Outsourcing, offshoring, and mass customization. Operations Management Education Review, 9(1), 5-28. OMER9-0CS1
Description based on XML content
Subject Timbuk2 -- Case studies
Contracting out -- California -- San Francisco -- Case studies.
Product management -- California -- San Francisco -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Cattani, Kyle, author
Netessine, Serguei, author
ISBN 1526462389
9781526462381 (ebook)