The Asian strategy challenges -- Strategic importance of branding -- Three essentials of the brand-driven company -- The chief marketing officer -- The Asian brand no. 1 challenge -- A new agenda for brands in Asia -- Building a strong brand -- Singapore airlines case study -- Branding excellence -- Touch point model for an airline company -- Brands as financial assets -- New business paradigm for globalizing Asian brands -- Western brands in Asia
Notes
Animated audio-visual presentation with synchronized narration