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Book Cover
E-book
Author More, Roger, 1942-

Title Transforming new technologies into cash flow : creating market-focused strategic paths for business-to-business companies / Roger More
Published New York : Best Business Books, [2006]
©2006
Online access available from:
ProQuest Ebook Central    View Resource Record  

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Description 1 online resource (xiv, 243 pages) : illustrations
Contents 1. Overview of the book -- 2. Strategic paths : reconceptualizing market focus -- 3. Creating focused strategic paths : managing the four critical bundles -- 4. Managing strategic-path transformation processes : creating hot zones -- 5. Driving fast strategic-path adoption through market networks -- 6. Strategic paths : driving net cash flow -- 7. Managing strategic paths : creating project and transformation teams -- 8. Creating strategic paths and hot zones : the management application toolkit
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Marketing -- Technological innovations.
Strategic planning.
Technological innovations -- Economic aspects.
Technological innovations -- Management.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Organizational Behavior.
Marketing -- Technological innovations.
Strategic planning.
Technological innovations -- Economic aspects.
Technological innovations -- Management.
Form Electronic book
ISBN 1317954750
9781317954750