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Author Kittilaksanawong, Wiboon, author

Title Mobike China : competing through the giants ecosystem / Wiboon Kittilaksanawong (Graduate School of Humanities and Social Sciences, Faculty of Economics, Saitama University, Saitama, Japan), Huijing Liu (Nagoya University of Commerce and Business, Nagoya, Aichi, Japan)
Published Bingley, U.K. : Emerald Publishing Limited, 2021
Online access available from:
Emerald Emerging Markets    View Resource Record  


Description 1 online resource : 29 illustrations
Series Emerald emerging markets case studies, 2045-0621 ; volume 11, issue 1
Notes Students will be able to analyse competitive situations of the focal firm in the platform market, factors that make the focal firm become dominant in the sharing economy through the technology platform and the focal firms motives and growth strategies through mergers and acquisitions and overseas expansion, as well as give recommendations on the focal firms strategies to move forward to achieve and maintain its competitive position in the platform market
On 4th April, 2018, Meituan-Dianping (Meituan), a Chinese group-buying website for consumer products and retail services acquired Mobike, a Chinese dockless bike-sharing platform for US$2.7bn. Mobike had raised several rounds of funding for its large investments and operations in this highly competitive and cash-intensive industry. However, it was still struggling to survive and make a profit in the Chinese and overseas markets. It was believed that the merger between the companies was the only viable alternative. Had Meituans Chief Executive Officer made the right decision in acquiring Mobike? After Mobike became an integral part of Meituan, what should be done to turn this technology platform to be profitable in the Chinese and overseas market?
The case is intended for senior undergraduate or graduate-level courses in business schools
Teaching Notes are available for educators only
Includes index
Bibliography Includes bibliographical references
Notes Print version record
Subject Strategic planning -- China -- Case studies
Consolidation and merger of corporations -- China -- Case studies
Business & Economics -- Mergers & Acquisitions.
Takeovers, mergers & buy-outs.
Form Electronic book
Author Liu, Huijing, author