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Book Cover
Author Hu, Yong, author

Title Haier purpose : the real story of China's first global super-company / Hu Yong & Hao Yazhou ; with an introduction by Des Dearlove & Stuart Crainer
Published Oxford : Infinite Ideas Ltd, 2017


Description 1 online resource (229 pages)
Contents Cover; Half title ; Title page ; Copyright ; Contents ; Preface: A letter to makers ; Introduction ; 1. Before Haier (1978-1983) ; 2. The birth of Haier (1984-1991); 3. Haier's diversification (1992-1998) ; 4. Haier's internationalization (1998-2005) ; 5. Haier's globalization (2005-2012) ; 6. Networked Haier (2012-present)
Summary For the first time the story that is taught in business schools around the world is told from the inside. Haier purpose is a comprehensive guide to the strategies and innovation that made Haier the global phenomenon that it is today
Notes Description based on online resource; title from digital title page (viewed on December 07, 2023)
Subject Haier (Corporation) -- History
SUBJECT Haier (Corporation) fast
Subject BUSINESS & ECONOMICS -- Industries -- General.
Genre/Form History
Form Electronic book
Author Yazhou, Hao, author.
Crainer, Stuart
ISBN 9781910902417