Consumer motivation in a tourism context : continuing the work of Maslow, Rokeach, Vroom, Deci, Haley and others
Author:
Kay,
Pandora.
Published in:
ANZMAC 2003 : A celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution : Proceedings of the 2003 Australian and New Zealand Marketing Academy conference,
pp.
600
Date:
2003
DOI:
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