Consumers who don't want to look for information
Author: Lee, Alvin.  Published in: ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference,  Date: 2010
DOI:   
No full text online options
Try the options below:
Search for a print option via the Library Catalogue:
Request item via InterLibrary Loan:
Any issues, please contact the library for help: