Investigating the effect of sponsor level, length, prominence and relatedness on recall and residual recall rates over time
Author: Karg, Adam.  Published in: AMA 2010 : Enhancing Knowledge Development in Marketing : proceedings of the 2010 American Marketing Association Summer Educators Conference. Vol.21, pp. 447  Date: 2010
ISSN:  0888-1839,  DOI:   
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