Mindful Matching: Ordinal Versus Nominal Attributes
Author: Liu, Peggy J..  Published in: Journal of Marketing Research, v. 57  no. 1, pp. 134- 155  Date: 2019
ISSN:  0022-2437,  EISSN:  1547-7193  DOI:  10.1177/0022243719853221 
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