This page contains enriched content visible when JavaScript is enabled.
Erratum
Published in: Asia Pacific International Journal of Marketing, v. 2 no. 1, pp. 6- 19 Date: 1990
ISSN: 0954-7517, DOI: 10.1108/eb010210
Get full text via these sources:
Emerald Backfiles
Any issues, please contact the library for help:
Contact us