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 entries 1-1
1
Book
1999

Creating brand loyalty : the management of power positioning and really great advertising


Czerniawski, Richard D.

New York : AMACOM ; London : McGraw-Hill, 1999

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Location Call no. Vol. Availability
 MELB  658.8343 Cze/Cbl  AVAILABLE
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 entries 2-3
2
E-book
2016

The opt-out effect : marketing strategies that empower consumers and win customer-driven brand loyalty


Smith, Gerald, 1953- author

Old Tappan, New Jersey : Pearson Education, [2016]

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3
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 entries 4-116
4
E-book
2022

Why External Data Needs to Be Part of Your Data and Analytics Strategy


Stec, Joseph, author
1st edition
O'Reilly Media, Inc., 2022

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5
Streaming video
2022

Building a Brand That Your Customers Will Love


, Madecraft speaker

Carpenteria, CA linkedin.com, 2022

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6
E-book
2022

Advances in information communication technology and computing : proceedings of AICTC 2021


International Conference on Advances in Information Communication Technology and Computing (3rd : 2021 : Bikaner, India)

Singapore : Springer, 2022

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8
E-book
2021

Creating brand cool : brand distinction in the online marketplace


Abraham, Joan, author

New York, NY : Routledge, 2021

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9
Streaming audio
2021

Brainfluence


Dooley, Roger, 1952- author.
[1o edición]
[Place of publication not identified] : BookaVivo, 2021

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10
E-book
2021

Fundamentals of airline marketing


Ambrose, Scott, author.

New York : Routledge, 2021

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11
E-book
2021

Advances in national brand and private label marketing : eighth international conference, 2021


International Conference on Research on National Brand & Private Label Marketing (8th : 2021 : Online)



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16
E-book
2020

Coke versus Pepsi : 100 years of contention


Maamoun, Ahmed, author

London : SAGE Publications: SAGE Business Cases Originals, 2020

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17
E-book
2020

Keep your customers : how to stop customer turnover, improve retention and get lucrative, long-term loyalty


Cudby, Ali, author

New York : Morgan James Publishing, [2020]

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18
E-book
2020

Building brand communities : how organizations succeed by creating belonging


Jones, Carrie Melissa, author.
First edition
Oakland, CA : Berrett-Koehler Publishers, [2020]

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19
Streaming video
2020

How to Start A Career in Digital and Web Analytics


Batra, Anil, author
1st edition
Packt Publishing, 2020

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20
E-book
2020

Brand choice and loyalty : evidence from Swiss car registration microdata


Meier, Beat

Wiesbaden : Springer Gabler, 2020

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21
E-book
2019

Experiential marketing : consumer behaviour, customer experience and the 7Es


Batat, Wided, author

Abingdon, Oxon ; New York, NY : Routledge, 2019

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22
Streaming video
2019

Building a Creative Online Community


Ahrens, Justin speaker

Carpenteria, CA linkedin.com, 2019

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24
E-book
2018

Indomie noodles in Africa : lessons on digital and cultural branding


Uzo, Uchenna, author

Bingley, U.K. : Emerald Publishing Limited, 2018

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25
E-book
2017

Bank of America Corporation : losing public Interest


Andrew, Brendan, author

London : SAGE Publications Ltd, 2017

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26
E-book
2017

Dell Inc. : managing reputation in the blogosphere (A)


Pulscher, Shawn, author

London : SAGE Publications Ltd, 2017

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27
E-book
2017

Dell Inc. : managing reputation in the blogosphere (B)


Pulscher, Shawn, author

London : SAGE Publications Ltd, 2017

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28
E-book
2017

Consumer behavior 2017-2018


Miller, Richard K. (Richard Kendall), 1946- author
Twelfth edition
Loganville, GA : Richard K Miller & Associates, [2017]

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29
E-book
2017

Advances in hospitality and leisure.



First edition
Bingley, U.K. : Emerald Group Publishing Limited : Emerald Group Publishing Limited, 2017

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30
E-book
2017

Branding in the era of Web 2.0 (and beyond)


Taylor, David.

Bradford, West Yorkshire : Emerald Publishing Limited, 2017

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32
E-book
2016

Brand valuation


Paugam, Luc, author

New York : Routledge, 2016

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33
E-book
2016

Brand admiration : building a business people love


Park, C. Whan, author

Hoboken : Wiley, [2016]

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34
E-book
2016

Healthcare relationship marketing : strategy, design and measurement


Haimowitz, Ira J., author.

Farnham, Surrey : Gower, 2016

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35
Streaming video
2016

Leveraging the brand




London, United Kingdom : SAGE Publications Ltd, 2016

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36
Streaming video
2016

Videofashion news.




New York, NY : Videofashion, 2016

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37
39
Location Call no. Vol. Availability
 MELB  006.312 Kha/Slo  AVAILABLE
40
E-book
2015

New perspectives in luxury branding



First edition
Bingley, UK : Emerald Group Publishing Limited, 2015

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41
E-book
2015

It's not just a cup of "tea" : building consumer brand relationship


Kamath, Renuka, author

Bingley, U.K. : Emerald Group Publishing Limited, 2015

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42
E-book
2015

Economics for business : a guide to decision making in a complex global macroeconomy


Cohen, Ivan K.
1st edition
Philadelphia : Kogan Page, 2015

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43
E-book
2015

Multimedia technology.


International Conference on Multimedia Technology (4th : 2014 : Sydney, Australia)

Leiden, The Netherland : CRC Press/Balkema, [2015]

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44
E-book
2014

Connected by Design: Seven Principles for Business Transformation Through Functional Integration


Stutzman, Chris, 1972- author
First edition
Jossey-Bass, 2014

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45
E-book
2014

Internal brand management in an international context


Ravens, Christina, author

Wiesbaden : Springer Gabler, 2014

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46
E-book
2014

Consumer behavior 2014


Miller, Richard K. (Richard Kendall), 1946- author
Tenth edition
Loganville, GA : Richard K Miller & Associates [2014]

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47
E-book
2014

Handbook of Brand Relationships


MacInnis, Deborah J.

Armonk : Taylor and Francis, 2014

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48
E-book
2014

What's in a Name? : Advertising and the Concept of Brands


Jones, David M.

Hoboken : Taylor and Francis, 2014

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50
E-book
2014

The High Price of Customer Satisfaction


Buoye, Alexander, author.
1st edition
MIT Sloan Management Review, 2014

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