1999

Creating brand loyalty : the management of power positioning and really great advertising

Czerniawski, Richard D.

New York : AMACOM ; London : McGraw-Hill, 1999

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2016

The opt-out effect : marketing strategies that empower consumers and win customer-driven brand loyalty

Smith, Gerald, 1953- author

Old Tappan, New Jersey : Pearson Education, [2016]

 

2009

Digital engagement : internet marketing that captures customers and builds intense brand loyalty

Harden, Leland.

New York : AMACON, [2009]

 

2022

Why External Data Needs to Be Part of Your Data and Analytics Strategy

Stec, Joseph, author
1st edition
O'Reilly Media, Inc., 2022

 

2022

Building a Brand That Your Customers Will Love

, Madecraft speaker

Carpenteria, CA linkedin.com, 2022

 

2022

Advances in information communication technology and computing : proceedings of AICTC 2021

International Conference on Advances in Information Communication Technology and Computing (3rd : 2021 : Bikaner, India)

Singapore : Springer, 2022

 

2022

From grand challenges to great solutions : digital transformation in the age of COVID-19 : 20th Workshop on e-Business, WeB 2021, virtual event, December 11, 2021, revised selected papers

Workshop on E-Business (20th : 2021 : Online)

Cham : Springer, 2022

 

2021

Creating brand cool : brand distinction in the online marketplace

Abraham, Joan, author

New York, NY : Routledge, 2021

 

2021

Brainfluence

Dooley, Roger, 1952- author.
[1o edición]
[Place of publication not identified] : BookaVivo, 2021

 

2021

Fundamentals of airline marketing

Ambrose, Scott, author.

New York : Routledge, 2021

 

2021

Advances in national brand and private label marketing : eighth international conference, 2021

International Conference on Research on National Brand & Private Label Marketing (8th : 2021 : Online)



 

2021

Cross-cultural design : experience and product design across cultures : 13th International Conference, CCD 2021, held as part of the 23rd HCI International Conference, HCII 2021, Virtual event, July 2

CCD (Conference) (13th : 2021 : Online)

Cham, Switzerland : Springer, [2021]

 

2021

SOFSEM 2021: theory and practice of computer science : 47th International Conference on Current Trends in Theory and Practice of Computer Science, SOFSEM 2021, Bolzano-Bozen, Italy, January 25-29, 202

SOFSEM (Conference) (47th : 2021 : Online)

Cham : Springer, [2021]

 

2021

The art of digital marketing for fashion and luxury brands : marketspaces and marketplaces

Cham : Palgrave Macmillan, [2021]

 

2020

Search Engine Optimization and Marketing A Recipe for Success in Digital Marketing

Das, Subhankar



 

2020

Coke versus Pepsi : 100 years of contention

Maamoun, Ahmed, author

London : SAGE Publications: SAGE Business Cases Originals, 2020

 

2020

Keep your customers : how to stop customer turnover, improve retention and get lucrative, long-term loyalty

Cudby, Ali, author

New York : Morgan James Publishing, [2020]

 

2020

Building brand communities : how organizations succeed by creating belonging

Jones, Carrie Melissa, author.
First edition
Oakland, CA : Berrett-Koehler Publishers, [2020]

 

2020

How to Start A Career in Digital and Web Analytics

Batra, Anil, author
1st edition
Packt Publishing, 2020

 

2020

Brand choice and loyalty : evidence from Swiss car registration microdata

Meier, Beat

Wiesbaden : Springer Gabler, 2020

 

2019

Experiential marketing : consumer behaviour, customer experience and the 7Es

Batat, Wided, author

Abingdon, Oxon ; New York, NY : Routledge, 2019

 

2019

Building a Creative Online Community

Ahrens, Justin speaker

Carpenteria, CA linkedin.com, 2019

 

2019

The Airbnb Way 5 Leadership Lessons for Igniting Growth through Loyalty, Community, and Belonging

Michelli, Joseph A., 1960- author.



 

2018

Indomie noodles in Africa : lessons on digital and cultural branding

Uzo, Uchenna, author

Bingley, U.K. : Emerald Publishing Limited, 2018

 

2017

Bank of America Corporation : losing public Interest

Andrew, Brendan, author

London : SAGE Publications Ltd, 2017

 

2017

Dell Inc. : managing reputation in the blogosphere (A)

Pulscher, Shawn, author

London : SAGE Publications Ltd, 2017

 

2017

Dell Inc. : managing reputation in the blogosphere (B)

Pulscher, Shawn, author

London : SAGE Publications Ltd, 2017

 

2017

Consumer behavior 2017-2018

Miller, Richard K. (Richard Kendall), 1946- author
Twelfth edition
Loganville, GA : Richard K Miller & Associates, [2017]

 

2017

Advances in hospitality and leisure.

First edition
Bingley, U.K. : Emerald Group Publishing Limited : Emerald Group Publishing Limited, 2017

 

2017

Branding in the era of Web 2.0 (and beyond)

Taylor, David.

Bradford, West Yorkshire : Emerald Publishing Limited, 2017

 

2017

The essential social media marketing handbook : a new roadmap for maximizing your brand, influence, and credibility

Martin, Gail, 1962- author

Wayne, N.J. : Career Press, [2017]

 

2016

Brand valuation

Paugam, Luc, author

New York : Routledge, 2016

 

2016

Brand admiration : building a business people love

Park, C. Whan, author

Hoboken : Wiley, [2016]

 

2016

Healthcare relationship marketing : strategy, design and measurement

Haimowitz, Ira J., author.

Farnham, Surrey : Gower, 2016

 

2016

Leveraging the brand

London, United Kingdom : SAGE Publications Ltd, 2016

 

2016

Videofashion news.

New York, NY : Videofashion, 2016

 

2016

The hook : how to share your brand's unique story to engage customers, boost sales, and achieve heartfelt success

Krevolin, Richard W., 1964- author.

Wayne, NJ : Career Press, [2016]

 

2016

Strategic winery tourism and management : building competitive winery tourism and winery management strategy

Toronto : Apple Academic Press, ©[2016]

 

2015

Seven layers of social media analytics : mining business insights from social media text, actions, networks, hyperlinks, apps, search engine, and location data

Khan, Gohar F., author

[San Bernadino, CA] : Createspace, 2015

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2015

New perspectives in luxury branding

First edition
Bingley, UK : Emerald Group Publishing Limited, 2015

 

2015

It's not just a cup of "tea" : building consumer brand relationship

Kamath, Renuka, author

Bingley, U.K. : Emerald Group Publishing Limited, 2015

 

2015

Economics for business : a guide to decision making in a complex global macroeconomy

Cohen, Ivan K.
1st edition
Philadelphia : Kogan Page, 2015

 

2015

Multimedia technology.

International Conference on Multimedia Technology (4th : 2014 : Sydney, Australia)

Leiden, The Netherland : CRC Press/Balkema, [2015]

 

2014

Connected by Design: Seven Principles for Business Transformation Through Functional Integration

Stutzman, Chris, 1972- author
First edition
Jossey-Bass, 2014

 

2014

Internal brand management in an international context

Ravens, Christina, author

Wiesbaden : Springer Gabler, 2014

 

2014

Consumer behavior 2014

Miller, Richard K. (Richard Kendall), 1946- author
Tenth edition
Loganville, GA : Richard K Miller & Associates [2014]

 

2014

Handbook of Brand Relationships

MacInnis, Deborah J.

Armonk : Taylor and Francis, 2014

 

2014

What's in a Name? : Advertising and the Concept of Brands

Jones, David M.

Hoboken : Taylor and Francis, 2014

 

2014

Religions as brands : new perspectives on the marketization of religion and spirituality

Farnham : Ashgate, [2014]

 

2014

The High Price of Customer Satisfaction

Buoye, Alexander, author.
1st edition
MIT Sloan Management Review, 2014