Most relevant titles

2020

Online Relationship Marketing The Current Landscape and Future Developments

Brown, James



 

2020

TRANSFORMING RELATIONSHIP MARKETING : strategies and business models in the

 

2020

Transforming relationship marketing : strategies and business models in the digital age

1st
London : Routledge, 2020

 

2019

Customer Relationship Marketing To inspire good customer service behaviour, we must be able to measure customer experiences meaningfully

Hawkins, John



 

2019

Relationship marketing in the digital age

Palmatier, Robert W., author

New York : London : Routledge, Taylor and Francis Group, 2019

 

2016

Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships

Malhotra, Naresh K., author
First edition
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016

 

2016

Healthcare Relationship Marketing : Strategy, Design and Measurement

Haimowitz, Ira J



 

2016

B2B relationship marketing management in trade fair activity

Siemieniako, Dariusz, author

Newcastle upon Tyne : Cambridge Scholars Publishing, 2016

 

2015

Handbook on research in relationship marketing

Cheltenham, UK : Edward Elgar, 2015

 

2013

The Future of Relationship Marketing

Bejou, David



 

2012

Nonprofit marketing narratives, relationship marketing, and future consumers

Chicago, IL : American Marketing Association, 2012

 

2012

Relationship marketing

Egan, John, 1952-



 

2011

The new relationship marketing : how to build a large, loyal, profitable network using the social web

Smith, Mari, 1966-



 

2010

Relationship marketing in sports

Bühler, André.
First edition
Amsterdam ; London : Butterworth-Heinemann, 2010

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2010

Relationship marketing in sports

Bühler, André.
1st ed


 

2010

Relationship Marketing : a Consumer Experience Approach

Baron, Steve



 

2009

Relationship marketing in sports

Bühler, André.

Oxford : Butterworth-Heinemann, 2009

 

2009

Relationship marketing

Godson, Mark.

Oxford ; New York : Oxford University Press, 2009

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2009

The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services

Schumann, Jan H.
1st ed


 

2008

Relationship marketing and e-business : operations and strategies of small-to-medium scale food enterprises

Bhaskaran, Suku

Barton, A.C.T. : Rural Industries Research and Development Corporation, 2008

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2008

Total relationship marketing

Gummesson, Evert, 1936- author
Third edition
Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2008

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2008

Relationship marketing : creating stakeholder value

Christopher, Martin.



 

2007

Profit maximization through customer relationship marketing : measurement, prediction and implementation

Binghamton, NY : Best Business Books, 2007

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2005

The future of relationship marketing

New York : Best Business Books, 2005

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2005

Relationship marketing

London ; Thousand Oaks : SAGE, 2005

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2004

Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance

Batterley, Richard.

Sydney : McGraw-Hill, [2004]

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2004

Exploring direct and relationship marketing

Evans, Martin (Martin J.), author
Second edition
London ; New York : Thomson, 2004

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2004

Relationship marketing : exploring relationship strategies in marketing

Egan, John, 1952-
Second edition
New York : Financial Times/Prentice Hall, 2004

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2004

E-commerce relationship marketing

 

2003

Relationship marketing : management of customer relationships

Bruhn, Manfred.

Harlow, England ; New York : Pearson Education/Financial Times, 2003

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2002-

Journal of relationship marketing

 

2002

Total Relationship Marketing : Rethinking Marketing Management

Gummesson, Evert
2nd ed


 

2002

Strategic relationship marketing

Hougaard, Søren.

Berlin ; New York : Springer, [2002]

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2002

Relationship marketing : creating stakeholder value

Christopher, Martin.
Second edition
Oxford : Butterworth-Heinemann, 2002

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2002

Relationship marketing : dialogue and networks in the e-commerce era

Varey, Richard J., 1955-

Chichester : Wiley, [2002]

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2002

Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketi

Gummesson, Evert, 1936-
Second edition
Oxford ; Boston, MA : Butterworth-Heinemann, 2002

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2002

Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector

Halinen, Aino, 1961-



 

2002

Relationship marketing in services

 

1999

Relationship marketing : strategy and implementation

Oxford : Butterworth-Heinemann, 1999

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1997

Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector

Halinen, Aino, 1961-



 

1996

Relationship marketing : theory and practice

London : Paul Chapman Publishing, 1996

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1996

Relationship marketing : theory and practice

 

1995

Relationship marketing

 

1995

Relationship marketing

Stone, Merlin, 1948-

London : Kogan Page, [1995]

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1995

Relationship marketing for competitive advantage : winning and keeping customers

Payne, Adrian.

Oxford : Butterworth-Heinemann, [1995]

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1994

The power of relationship marketing : how to keep customers for life

Cram, Tony.

London : Financial Times : Pitman, 1994

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1993

Relationship marketing : bringing quality, customer service and marketing together

Christopher, Martin.
New edition
Oxford : Butterworth-Heinemann, 1993

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1991

Relationship marketing : bringing quality, customer service, and marketing together

Christopher, Martin.

Oxford ; Boston : Butterworth-Heinemann, 1991

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1991

Relationship marketing : successful strategies for the age of the customer

McKenna, Regis.

Reading, Mass. : Addison-Wesley Pub. Co., [1991]

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International journal of customer relationship marketing and management