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Book Cover
Author Balaram, S. (Singanapalli)

Title Thinking design / S. Balaram
Published Los Angeles : SAGE, 2010
Online access available from:
EBSCO eBook Academic Collection    View Resource Record  


Description 1 online resource (282 pages) : illustrations
Contents Cover; Contents; Foreword; Acknowledgements; Introduction; SECTION 1 : DESIGN: NATURE AND POWER; 1 -- The Wonder That Is: The Context for Designing; 2 -- Modern Indian Design: The Roots; 3 -- The Power of Representation: Semiotics for Mass Movement; 4 -- Fitting the Man to the Task: The Design Training Paradox; SECTION 2 : DESIGN: HUMAN PERSPECTIVES AND CONCERNS; 5 -- Design and Rule: Design Colonisation; 6 -- Politics is not a Four-letter Word: The Impact of State Policies and Politics on Design; 7 -- Tools for Change: Learning from the Artisans
Summary Thinking Design looks at 'design' in its broadest sense and shows how design originates in 'human need' which is not only physical but also psychological, socio-cultural, ecological and spiritual. The book calls for broad-based, socially integrated designs with a large global vision that offer creative solutions to a variety of subjects rather than providing multiplicity of objects. Exploring the course taken by design during the time of Gandhi and in the following era, the author advocates the need for service- or process-oriented designs in contrast to product-oriented designs. The book expl
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Industrial design -- Social aspects -- India.
Form Electronic book
ISBN 128298456X
8132106725 (electronic bk.)
9788132106722 (electronic bk.)