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Book Cover
Book
Author Borden, Neil H. (Neil Hopper), 1895-1980.

Title The economic effects of advertising / Neil H. Borden
Published [New York] : Arno Press, 1976
[©1942]

Copies

Location Call no. Vol. Availability
 WATERFT BUSINESS  659.1 Bor  AVAILABLE
Description xl, 988 pages, 2 unnumbered folded leaves of plates : illustrations ; 24 cm
Series Getting and spending
Getting and spending
Notes Reprint of the ed. published by R. D. Irwin, Chicago
Bibliography Includes bibliographical references and index
Subject Advertising -- Economic aspects.
LC no. 75039233
ISBN 0405080107