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Authors (Last name first) (1-2 of 2)
De Mesa, Alycia.
1
2009
Brand avatar : translating virtual world branding into real world success
De Mesa, Alycia.
Basingstoke [England] ; New York : Palgrave Macmillan, 2009
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MELB
658.827 Dem/Bat
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WATERFT BUSINESS
658.827 Dem/Bat
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W'BOOL
658.827 Dem/Bat
AVAILABLE
2
2009
Brand avatar : translating virtual world branding into real world success
De Mesa, Alycia
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